Daniel Mateo Diaz

Partner

Daniel is a seasoned fashion retail professional with nearly 20 years of experience, specializing in visual merchandising, product management, and in-store experiences. He holds a degree in Media Communication and a Master’s degree in Fashion Marketing, which underpin his deep expertise in the industry.

Daniel began his career Zara in Madrid before moving to London, where he took on the role of Head Visual Merchandiser at Zara’s flagship store in London. Returning to Spain, Daniel joined Mango, where he successfully managed the opening of more than 50 stores worldwide. His expertise led him to the role of International Visual Merchandising Manager, where he directed commercial strategies and ensured high image standards through market visits and continuous training in regions such as North America, Central and Northern Europe, the Middle East, and the Far East.

Later, as an International Project Manager, Daniel played a pivotal role in transforming the brand’s store identity, elevating the brand's perception with more appealing store designs and the introduction of temporary installations.

Currently, Daniel works for the H&M Group and shares his vast knowledge by teaching visual merchandising at EAE Business School in Barcelona.