Visual-Strategic Merchandising

Visual Merchandising: It is one of the most important elements that directly affects the customer experience in the retail sector. Everything that customers see from the moment they step into the store shapes their purchasing decisions and brand loyalty. An effective visual arrangement makes products more attractive, attracts the customer's attention and encourages them to spend more time in the store.

Strategic Merchandising: It goes one step beyond visual arrangement and ensures that all elements in the store are aligned with a broader strategy. Strategic arrangement includes elements such as determining the products suitable for the target audience, optimizing product placement, and implementing pricing and promotional strategies. This ensures that the in-store experience is compatible with the brand identity and that the determined business goals are achieved.

We ensure that your stores are aesthetically and functionally perfect. Visual arrangement is a part of strategic arrangement and if planned in line with strategic goals, it directly affects the customer experience and increases sales. A successful retail strategy combines visual and strategic arrangement, attracts customers' attention, improves the shopping experience and increases loyalty. As Nova Retail Consulting, we maximize your store performance by bringing these two important elements together.

OUR METHOD

Understanding Our Customers

We take care to communicate with our customers, listen to their needs and take into account their budgets and business goals.

Customized Solutions

We then conduct a comprehensive analysis of the market, retail sector and sales areas to determine the most suitable and customized solutions for our customers.

Measurable Results

Our goal is to create the best retail experience and leave a lasting impression on your current customers while also attracting future customers.

We understand the strategic importance of outstanding visual merchandising, how to align visual merchandising with the timing, messaging and cadence of every critical marketing. merchandising, web and CRM touch point of the retailer. We also understand and respect the incredible impact superior visual merchandising can have on driving the four key components of store productivity, store traffic, conversion, average unit retail, and units per transaction. Our approach to visual merchandising is laser focused on moving the needle for each of these key metrics.